Search Engine Optimisation or SEO as it is commonly known has over the last few years become something of a “magic art” with many companies promising to “get your business top the top of Google” amongst other search engines. Here we try to strike a balanced view on SEO and what you really need to do and question whether your business really needs to land that number one spot at the top Google.
In this series of blog articles on SEO we will attempt to guide you to a decision that is right for your business with regard to all aspects of SEO. This month we look at the main concepts and dispel some myths around SEO. In the following months we will take a more technical look at how the search engines work and how you can develop your very own SEO strategy!
I hear the cries already of “why would you want to be anywhere else in Google except right at the top?” Well in an ideal world we would all like to see our businesses at number one but here at Limelight we take two angles on this particular notion: Can you possibly be in the number one spot for every possible search related to your business and is it worth the investment employing an SEO professional?
Well put simply you will never manage to acquire Google domination particularly if your business keywords (more on keywords later!) are very common. Take “Business” and “Marketing” – these are two hugely common search phrases with thousands of websites battling to climb to the top of Google. Anyone who promises you a number one spot in Google with those Keywords should be approached with some degree of caution.
So is it worth employing an SEO professional? This is very much down to how much your business wishes to spend on an internet marketing or SEO strategy. SEO professionals are well worth their price tag and their knowledge is invaluable however this blog series is aimed at smaller businesses that more often than not do not have those sorts of funds to spend on an SEO professional. So, we will attempt to show you what you can do cost effectively while achieving a reasonable result.
Words are quite literally the building blocks of your business website – they directly influence the reader and allow them to form opinions of you and your organisation. Google is no different – think of Google as being a potential client to whom you need to sell your business and its products or services. Ok so Google won’t buy into your half price marketing ploy but it does understand the strategic use of keywords.
Here’s a quick keyword checklist to carry out on your own site:
- Keywords in the page title
- Keywords in the subheadings of each page
- Keywords in your meta tags
Consider your keyword density – how often do your keywords appear in the body text of each page?
A word of caution however…while the message appears to suggest you should load up your site with the most important keywords this needs to be done properly. Many SEO professionals believe there is a point at which Google starts to penalise sites which appear to overuse keywords in an attempt to boost their ranking. We also believe this is the case and advise you to carry out the following checks:
- Sensible keyword density – do not overuse a keyword to the point it becomes difficult to read.
- Use appropriate keywords – try to tailor your keywords to each page. Page content should be appropriate to the page title and so should the keywords for that page.
We’ll look deeper into page structure, technical aspects and dynamic content in the next instalment of this blog. Limelight Business Marketing can help you develop an SEO strategy that fits your budget and ambition. As with all business decisions the end outcome of any project should justify the investment. SEO professionals are exactly that - professionals trained in advanced SEO techniques with a price tag to match. If you decide you can’t justify the investment of an SEO professional then this blog series is a must read for your business. Limelight Business Marketing does not trade as “SEO Professionals” but we do have a proven track record in successful SEO.
Contact us now to get your website moving in the right direction…we don’t promise you that number one spot in Google but we do promise to work with you and implement best practices that are proven to work – and all at an affordable price.
Next instalment of the SEO blog: Getting Technical and Keeping it Fresh – follow us on Twitter to get updates on all new blog releases.